Metrovacesa and the future of the sector at Rebuild 2019

4 mins reading time

30 April, 2020

Metrovacesa improves its digitalization process and boosts MVC Digital

4 mins reading time

30 April, 2020


  • The company launches MVC Digital, a service that offers the possibility of buying a house in a totally telematic way, from the first visit as well as the selection of the last details and furniture, to the contract management and the signature of the reservation


  • The service offers the possibility of a 360º guided virtual tour and free walk of the house, with the remote advice of Metrovacesa’s commercial manager and other participants that the customer wishes to invite (family, friends, interior designers, etc.)
  • Metrovacesa becomes the first Spanish real estate developer to offer a 100% digitalised service to both national and international clients, making this service available to its network of real estate agents


Madrid, May 5th 2020. Metrovacesa, the leading real estate developer in Spain, improves its digital service and offers all its clients MVC Digital, a new remote personalised advice service that offers the possibility of making 360º and free walk visits to the homes, configuring the last details and furniture and managing the entire sales process digitally. In this way, all those interested in acquiring a property from the company can connect from any device, without any previous applications, to know first-hand all the details of the properties through a virtual 360º tour and accompanied throughout the process by a commercial advisor.

Through this system, the clients will be able to solve all their doubts and questions and get to know in depth all the details of the property, such as technical information, plans, quality report, available furniture, as well as details of the location and the environment where the project is located, as if they were visiting a physical Metrovacesa’s sales point. In addition, this tool offers the possibility of personalising the details of the finishes and incorporating the furniture that the customer can later purchase, receiving the home fully equipped.

Customers interested in this service can access it from the Metrovacesa’s website and request a visit with the commercial representative.

MVC Digital is born from Metrovacesa’s open innovation strategy, where the company collaborates with the firm GVRE. Its technology also allows the visit to be carried out with several users in different locations simultaneously. In other words, the client will be able to arrange an appointment with the commercial advisor and have other people such as family or friends, even interior designers, from any other device or location. In this way, the company seeks to enable all those interested in buying a home to visualise, in the most real way possible, their future home. From this alliance with GVRE the first free walk web of the sector arises, an advanced version of the 360º tour with which the client can walk freely through any space of the house.


Total digitalization of the process with the client in the centre

With this service, Metrovacesa offers to its clients a totally digital process, from the beginning to the end, since not only can they be fully informed of the product they are interested in and customize it at the time they want, but also they can complete the remaining necessary transactions remotely. To this end, the company has a digital signature tool, called Signaturit, so those who wish can evaluate the contractual documentation in detail and reserve their property remotely without having to move from their home.

Likewise, those interested can also remotely manage the scope of their BE SAFE payment protection insurance, which Metrovacesa makes available to its clients. The real estate developer, aware of the seriousness of the current health crisis derived from the covid-19, has recently analysed the insurance coverage and in this way, will cover those customers who are affected by the current health crisis by a temporary workforce restructuring that affects 50% or more of their salary.

Metrovacesa is thus taking another step forward in its customer service and innovation strategy, making it as easy as possible to buy a home by digitalising all the processes – from the first visit and decoration to signing the reservation.

The current circumstances caused by the health crisis and existing mobility restrictions have prompted Metrovacesa to work to be even closer than before to its customers and to offer a quality service that is in line with the reality in which we find ourselves. However, this solution is intended to be permanent, with the aim of reducing barriers and facilitating the process for its customers at all times, not only during the context generated by the covid-19.

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