Metrovacesa appoints Carmen Chicharro as its Innovation and Marketing Director
3 mins reading time
18 April, 2018
The company is strengthening its strategy to put innovation, sustainability and customers at the forefront of its activities.
Carmen Chicharro was previously Director of Innovation in Financial Services at Bankia.
Madrid, xx April 2018. Metrovacesa, the leading real estate developer in Spain, has appointed Carmen Chicharro as its new Innovation and Marketing Director.
With more than eighteen years of experience in management positions related to innovation, organizational transformation and HR strategy, Carmen previously worked at Bankia where she was Director of Innovation in Financial Services. In this position she was responsible for the design and implementation of the bank’s innovation model, creating innovative solutions for individual customers and corporate clients. She was also responsible for the development of disruptive projects in the areas of Fintech, Proptech and Blockchain, with start-ups in the INNSOMNIA business incubator in Valencia.
Carmen, who graduated in Business Management and Administration from ICADE and the University of Vermont, and also trained in Digital Transformation at ISDI, formerly held the position of Strategic Office Director of Grupo Lar and also worked as a technology consultant for Banco Santander in Europe and Latin America.
Carmen was head of the Innovation and Talent Committee at Alastria from its inception, the first multi-sector consortium for establishing a Blockchain infrastructure in Spain.
With this appointment, Metrovacesa further strengthens its innovation strategy, which entails putting the customer at the forefront and guaranteeing the very highest standards of quality, design, safety and sustainability in its products. In her new position at Metrovacesa, Carmen will be reporting directly to the Chief Executive and will head up the company’s innovation and marketing strategy.
Jorge Pérez de Leza, the CEO of Metrovacesa, said: “We are very proud to have Carmen on our team. Without a doubt, her extensive experience will help us to continue focusing on innovation as the fundamental factor in our business practices, with the aim of addressing the new needs of our customers and having a positive impact on the environment in which we develop our real estate projects”.
Carmen Chicharro, the new Innovation and Marketing Director, responded: “I am very excited to be joining a company like Metrovacesa. Their leadership, their solid history and a team with a breadth of knowledge and experience that is unique in this sector will be the keys to positioning the company at the forefront of innovation and customer relations.”
Metrovacesa is the leading real estate developer in Spain. With 100 years of history, its main business is the development and sale of residential properties, complemented by the development of commercial projects and active land management. It currently holds the largest developable land stock in Spain, with a total surface area of more than six million square metres of buildable space, facilitating the development of 37,500 homes nationwide. Its gross asset value (GAV) amounted to 2,626 million euros as of December 2018. Its geographical scope is both unique and balanced, with a particular emphasis on certain large cities. It also operates in leading tourist destinations and smaller cities that offer great potential. The company expects to reach cruising speed in 2021, delivering 4,500-5,000 dwellings a year. Metrovacesa has a team with extensive experience in the sector and a workforce of more than 100 employees.